Horizon Works LLC - LinkedIn Automation - Case Study

Case study: fundraising campaign for ThinkBe

Automation of LinkedIn outreach for an AI startup

67 calls with VCs generated in 2 months
resulting in 6 term sheets and 10 LOIs

42%
LinkedIn connection accept rate
30%
LinkedIn message reply rate
61%
Sales team workload decreased by

Testimonial

Horizon Works LLC streamlined our fundraising process with their outstanding LinkedIn outreach campaign. Their detailed data collection and advanced automation techniques enabled us to connect with over 1,700 VCs across the USA. The personalized LinkedIn strategies they implemented achieved remarkable engagement rates, resulting in 6 term sheets, 10 LOIs, and successfully securing our funding round within four months. Managing the outreach process across 7 LinkedIn accounts, their expertise saved us over 400 hours of workload and delivered exceptional results. We highly recommend Horizon Works LLC for any business looking to optimize their outreach and achieve impressive success.

Jason Drury

Founder and CEO @ ThinkBe

Project overview

Client: ThinkBe LLC (Sunnyvale CA, USA)

Objective: Automate LinkedIn outreach to VCs for securing investment.

Scope:

Collect and narrow down a list of potential VCs.
Identify key decision-makers and verify contact information.
Automate LinkedIn outreach and engagement strategies.
Manage team outreach using multiple LinkedIn accounts.

Gameplan

Contact collection

Build a comprehensive and targeted list of contacts tailored to the specific needs.

LinkedIn profile optimization

Optimize sender's LinkedIn profile to enhance your target outreach and increase engagement with potential leads.

LinkedIn funnel setup

Create and optimize the LinkedIn funnel workflow

Outreach

Begin targeted automation

Landing calls

Provide all the relevant information to succeed on the scheduled calls.

Strategy and execution

Step-by-step execution of a 2 months fundraising campaign

Data Collection and Filtering

Building a targeted list of potential VCs.

Actions Taken:

Data Collection: Compiled an initial list of over 2,500 VCs.
Filtering: Narrowed down to 800 VCs based on investment stage and focus in the USA.
Contact Information: Identified key decision-makers at each VC and sourced their LinkedIn profiles.

Tools Used: Public records, data scraping tools, LinkedIn Sales Navigator.

LinkedIn Profile Optimization

Enhancement of profiles to enhance visibility, credibility, and engagement.

Actions Taken:

Profile Overhaul:

Professional Headshots: Ensured all LinkedIn profiles had high-quality, professional headshots to create a strong first impression.
Headline Optimization: Crafted compelling headlines for each profile, highlighting expertise and value proposition relevant to the target VCs.
Summary Enhancement: Developed engaging and succinct summaries that clearly outlined the individual's role, experience, and the company's mission, focusing on how they drive innovation and value in the tech industry.

Experience and Skills Update:

Detailed Experience Sections: Updated the experience sections with clear, impactful descriptions of current and past roles, emphasizing achievements and responsibilities relevant to the fundraising and tech industry.
Skills Endorsements: Identified key skills and ensured they were prominently displayed and endorsed by colleagues and industry peers to enhance credibility.

Network Expansion:

Strategic Connections: Identified and connected with industry influencers, potential investors, and relevant professionals to expand the network and increase profile visibility.
Personalized Connection Requests: Sent personalized connection requests with tailored messages to key decision-makers at target VCs, highlighting mutual interests and potential collaboration opportunities.

Linked Outreach Automation

Enhancing outreach through LinkedIn automation.

Actions Taken:

Profile Automation: Automated outreach using 7 LinkedIn accounts managed by the team.
Connection Requests: Sent connection requests to 900 VCs in the first month.
Engagement Automation: Automated actions such as post likes, profile visits, comments, and skills endorsements to increase visibility and engagement.
Message Sequences: Developed personalized LinkedIn message sequences to initiate conversations and follow-up.
A/B Testing: Tested different LinkedIn outreach strategies to optimize engagement and reply rates.
Targeted Approach: Utilized an extremely targeted approach by customizing messages based on each VC’s investment focus, recent activities, and industry trends.

Tools Used: The Platform

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Results

Fundraising campaign was successfully executed

6 Term-Sheets
Received in 2 months
10 Letters of Intent
Signed in 2 months
400+ Hours
Saved through automation
2800+ People
Profiles contacted during the outreach

Conclusion

The investor outreach campaign executed by Horizon Works LLC was a significant success, demonstrating the efficacy of LinkedIn automation in modern fundraising efforts. By strategically targeting VCs, optimizing LinkedIn outreach, and leveraging sophisticated automation tools, the American startup secured essential funding efficiently and effectively. This case study highlights our capability to drive results, showcasing our expertise in delivering outstanding outcomes for our clients.