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Case study: fundraising campaign for Offsetted
Automation of LinkedIn and Email outreach for a sustainability startup

137 calls with VCs generated in 3 months
  • 70%
    Email open rate
  • 37.6%
    Email reply rate
  • 45%
    LinkedIn connection accept rate
  • 32%
    LinkedIn message reply rate
Testimonial
Project overview
Client: Offsetted UG (Hamburg, Germany)
Objective: Automate LinkedIn and email outreach to VCs for fundraising.

Scope:
  • Collect and narrow down a list of potential VCs.
  • Identify key decision-makers and verify contact information.
  • Develop technical setup for email outreach.
  • Create and test personalized email sequences.
  • Automate LinkedIn outreach and engagement strategies.
Gameplan
1
Contact collection
Build a comprehensive and targeted list of contacts tailored to the specific needs.
2
Email setup
Create a new email address on the preferred domain or use an existing one, enhancing its trust factor for improved communication and credibility.
3
LinkedIn setup
Optimize sender's LinkedIn profile to enhance your target outreach and increase engagement with potential leads.
4
Parallel outreach
Implement parallel outreach for both email and LinkedIn to maximize lead capture and engagement opportunities.
5
Landing calls
Provide all the relevant information to succeed on the scheduled calls.
Strategy and execution
Step-by-step execution of a 3 months fundraising campaign
Data Collection and Filtering
Data Collection and Filtering
Creation of a comprehensive list of potential VCs.
Actions taken:
  • Data Collection: Compiled an initial list of over 4,000 VCs.
  • Filtering: Narrowed down to 1,000 VCs based on investment stage and focus in Asia, Europe, and the USA.
  • Contact Information: Identified key decision-makers at each VC and sourced their emails and LinkedIn profiles.
Tools Used: Public records, email list cleaners, data scraping tools.
Email Outreach Setup
Email Outreach Setup
Ensuring that emails are delivered and read.
Actions Taken:
  • Technical Setup: Configured mailing servers to avoid spam filters.
  • Email Warmup: Gradually increased email sending volume to improve sender reputation.
  • Personalization: Created personalized email sequences with follow-up strategies.
  • A/B Testing: Tested different email templates to optimize open and reply rates.
Results:
  • Open Rate: 70%
  • Reply Rate: 37.6%
Tools Used: The platform, email warmup tools.

LinkedIn Outreach Setup
LinkedIn Outreach Setup
Full automation of a targeted LinkedIn outreach.
Actions Taken:
  • Profile Automation: Automated outreach from three founders' LinkedIn accounts.
  • Connection Requests: Sent connection requests to 1,200 VCs in the first month.
  • Engagement Automation: Automated actions like post likes, profile visits, comments, and skills endorsements.
  • A/B Testing: Tested different LinkedIn outreach strategies.
Results:
  • Connection Accept Rate: 45%
  • Message Reply Rate: 32%
Tools Used: The platform.

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Results
Fundraising campaign was successfully executed
  • 8 Term-Sheets
    Received in 3 months
  • 500+ Hours
    Saved through automation
  • 3000+
    Decision makers contacted
Conclusion
The cold outreach campaign executed by Horizon Works LLC was a remarkable success, demonstrating the power of automation in modern fundraising efforts. By strategically targeting VCs, optimizing email and LinkedIn outreach, and leveraging sophisticated automation tools, the client was able to secure crucial funding efficiently and effectively. This case study highlights the transformative impact of our services, showcasing our expertise in driving results for our clients.
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