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Case study: automated sales campaign for DuckTheHR
Automation of LinkedIn and Email outreach to attract paying customers

200 new paying subscribers within 3 months
  • 65%
    Email open rate
  • 40%
    LinkedIn message reply rate
  • 25%
    Lead conversion rate
Project overview
Client: DuckTheHR (Las Vegas NV, USA)
Objective: Develop a framework to sell job search services, automate LinkedIn job searches, and build an outreach strategy using email and LinkedIn to attract paying customers.

Scope:
  • Develop a sales framework for Duck the HR’s job search services.
  • Automate LinkedIn job search processes for applicants.
  • Build a comprehensive outreach strategy using email and LinkedIn.
Gameplan
1
Contact collection
Build a comprehensive and targeted list of contacts tailored to the specific needs.
2
LinkedIn profile optimization
Optimize sender's LinkedIn profile to enhance your target outreach and increase engagement with potential leads.
3
LinkedIn funnel setup
Create and optimize the LinkedIn funnel workflow
4
Outreach
Begin targeted automation
5
Landing calls
Provide all the relevant information to succeed on the scheduled calls.
Strategy and execution
Step-by-step execution of a 3 months sales campaign
Sales Framework Development
Sales Framework Development
Creation of a robust framework to effectively sell DuckTheHR’s job search services.
Actions Taken:

  • Market Research: Conducted extensive market research to understand the needs and pain points of job seekers.
  • Service Packaging: Designed service packages tailored to different segments of job seekers, including entry-level, mid-career, and executive roles.
  • Value Proposition: Developed a clear value proposition emphasizing the benefits of automated job search and personalized outreach.
  • Sales Training: Trained Duck the HR’s sales team on the new framework, focusing on effective communication of service benefits and value.

Tools Used: Market research tools, sales training platforms.
LinkedIn Job Search Automation
LinkedIn Job Search Automation
Automate LinkedIn job search processes to help applicants find jobs faster.
Actions Taken:

  • Profile Optimization: Optimized applicants’ LinkedIn profiles to enhance visibility and attractiveness to recruiters.
  • Job Matching Algorithm: Developed a job matching algorithm to identify suitable job openings based on applicants’ profiles.
  • Automated Applications: Set up automation for submitting applications to relevant job postings, including personalized cover letters and follow-up messages.
  • Engagement Strategies: Implemented strategies for engaging with recruiters through LinkedIn, including connection requests, messaging, and profile interactions.

Tools Used: The platform
Outreach Using Email and LinkedIn
Outreach Using Email and LinkedIn
Building a comprehensive outreach strategy to attract paying customers by targeting people open for work.
Actions Taken:

  • Email Outreach Setup: Configured mailing servers to ensure deliverability and avoid spam filters. Developed personalized email sequences to engage job seekers.
  • Email Campaigns: Launched targeted email campaigns aimed at individuals identified as open to new job opportunities.
  • LinkedIn Outreach: Automated LinkedIn outreach from multiple accounts to connect with job seekers and engage them with personalized messages.
  • Engagement Tracking: Monitored engagement metrics to refine and optimize outreach strategies continuously.
  • A/B Testing: Conducted A/B testing of different email and LinkedIn message templates to identify the most effective communication strategies.

Tools Used: The platform
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Results
Fundraising campaign was successfully executed
  • 3100+
    Leads
    Acquired in 2 months
  • 200 Paying Customers
    Signed in 2 months
  • 360+
    Hours
    Saved through automation
Conclusion
The collaboration between Duck the HR and Horizon Works LLC resulted in a significant enhancement of job search automation and outreach strategies. By developing a robust sales framework, automating LinkedIn job search processes, and building effective email and LinkedIn outreach strategies, Duck the HR successfully attracted new paying customers and helped job seekers find employment more quickly. This case study demonstrates the power of technology and strategic outreach in achieving business goals and delivering exceptional value to customers.
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